If you’re a small business owner wondering: “Should I use WordPress for my business website?” then this article will be extremely valuable to you. I’m going to educate you on the pros and cons of using WordPress for your small business website. Stick around, you might just gain lots of valuable info!
As a small business owner, you probably know you should have a website. Right? But you don’t know what type of website you should have, how that site should look exactly, who should build the website, or what type of platform (such as WordPress, or Joomla) that you should use. Am I right?
I’m guessing you’d like answers to all of these questions, because it will make a big difference in your business. You probably already know that making the wrong decision for one of these questions could be extremely costly. Well if you are thinking that, then you are correct!
Most business owners are excited when they first learn about websites, thinking about how it will increase sales and customer satisfaction. Then they end up getting overwhelmed with all of the small details with questions like: “Is WordPress good to use for my small business site?”
Here’s the answer: It depends!
That’s probably not the answer you were looking for, but if you stay with me I’ll help you decide for yourself.
Not all businesses should be using WordPress! When it comes to internet marketing, there is no place for blanket statements that cover every single company out there. You need to decide for yourself what you should be using.
Let’s start with an overview.
WordPress is a content management system, or CMS. This simply means that it is used to store content on the Internet. It was developed to make it easier to publish posts on your blog.
You’re probably wondering why you should use it if it was designed for blogging. Well WordPress has expanded to much more then a blogging system. It makes designing and publishing a website extremely easy. In the old days, you had to code or program the entire website from scratch. Today, you can use a CMS like WordPress to manage all of the content (pages and posts) that go on your website. This makes things much easier. Many business owners themselves even add blog posts to their websites now.
Did you know that WordPress is reported to be used on over 20% of all the websites online today?
This is crazy!
The reason it has become very popular, is because of its ease to use, its price (it is free), and it is open source. This means that web developers can customize the entire platform to their liking.
You might be thinking that since WordPress is free, it should be really cheap to build your business website. The opposite is true. The only cheap web designers out there, are the ones who don’t understand how to make an effective website. An effective website is one that grows your business.
Don’t underestimate the value of your new site. Just because some people say they can build your site really cheap, doesn’t mean there isn’t a hidden cost to doing business with them. For example, they might use the bait and switch method, where they advertise a really cheap total amount and then once you start the project with them, suddenly there are unforeseen problems increasing the price. How does that sound?
Another issue with the cheapest developers out there is that they could actually be harming your business. If they are only making a few hundred dollars on your project, then they won’t have the time or resources to dedicate to your new website. This means they will not give it their full effort. They won’t be able to help you make sure that the website is optimized for search engines, or that it is designed with the user in mind.
User experience is everything today. If you’re website was not built to help your customers (and was built too cheap) then you’re in trouble! You’re costing your company money every day even though it seemed cheap in the beginning.
You know what they say, cheap products and services are cheap for a reason.
It’s because they are really only low cost on the service but when you dig in deeper you’ll see how much they are costing you.
Is WordPress Just For Blogging?
You’re probably also wondering if WordPress can be used to build a professional looking company website and not just a blog.
The answer is 100% yes!
Even though it was developed for blogging, many successful businesses use it for their website today. You really can’t even tell when looking at them. This website was built on WordPress!
There are many ways to change the look and functions of a WordPress website. Don’t worry about building your site on it just because of the aesthetics reason.
“Why Should I Not Use WordPress For My Business?”
You should probably not use WordPress if you’re starting an e-commerce store. E-commerce websites need to have an easy to use backend with shopping cart integration and product options. You can use WordPress for this, but it’s not recommended. We think that platforms like Shopify and Volusion are better suited to handling e-commerce stores. You’ll pay more in fees, but it’s worth it, especially if you have employees. Their backend systems for adding and deleting products, updating inventory, changing prices, and managing orders are much simpler.
You should also not use WordPress for your brand’s website if you are going to be building a completely custom website. For example, let’s say you will be building a sales funnel that has multiple pages for product listing that change every day or depending on the user. You might also want to create custom variables based on user entered information that display on screen. This can all be done with WordPress, but in general it’s better to use a custom programmed site for something like this.
Links to more resources about WordPress, online marketing, and e-commerce:
E-commerce using WordPress: http://www.sleeplessmedia.com/blog/why-you-shouldnt-use-wordpress-as-an-e-commerce-solution/
My Adobe profile: https://forums.adobe.com/people/1005132223823
Wordpress Business Information: http://pwim.com/creating-websites/wordpress/